Event Goals: Build awareness and buzz for the Ruggable x goop collaboration by hosting a cocktail-style event (Summer Soiree) focused on press and influencers, all based on demonstrating liveable luxury

  • Primary goal: Social impressions via top tier lifestyle/luxury influencer attendance

  • Secondary goal: Lifestyle-focused media coverage

Event Summary: Ruggable x goop will hosted a cocktail-style soiree at an upscale home, demonstrating liveable luxury and enabling influencers and press to post and build buzz around the collection. The event encouraged mingling amongst summer-focused food, beautiful spaces outfitted with Ruggable rugs, a Photo Op area, and a goop demo space - with free goop products and Ruggable rugs as the final cherry on top.

Logistics:

  • Location: 226 South Windsor Blvd. Los Angeles, CA 90004

  • Event Date & Time: July 11th from 6pm - 8:30pm

  • 40 guests (~32 influencers, ~8 media) + on-site staff

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