ITEM Beauty Boost Juice Bar
ITEM Beauty is a brand founded by TikTok star Addison Rae. To kick off the launch of ITEM Beauty's Boost Juice Lash Dual Primer and Colored Mascara in Sephora, this cute and dual-colored (monochromatic) juice bar made an appearance at Westfield Century City Mall. For 2 days, ITEM Beauty partnered with Juice Crafters to customize and distribute complimentary juice and discount codes to the public. Guests had the option to select a blue juice or a purple juice, which represented the dual lash application. In addition, Addison Rae made a special apperance and meet & greet, followed by a trip to Sephora to sign products for guest purchase.The experience:
"Lilac Lover" juice to represent the lilac volumizing side of the mascara"Blue Boost" juice to represent the blue lengthening side of the mascaraMeet & Greet with Addison RaeCute complimentary tote bagsCollateral containing QR code driving sales to Sephora PDPGift With Purchase with $35+ of Sephora products in storeSigned products by Addison Rae with purchase
The results:
2K + attendees over two days (over 100K in foot traffic over the weekend)$1.8K in Sephora sales (152% of goal)$500K+ in Earned Media Value
