What better way to kickoff the IPSY partnership with Khloe Kardashian, than to host a comedic, virtual make-up challenge with ITEM Beauty co-founder (and TikTok star) Addison Rae! 

This hilarious, yet absurd “Tiny Hands Make Off” challenge brought together both celebrity personalities in a fun virtual experience for our community of beauty lovers, creators, and members!

This event was hosted virtually on IGTV in September of 2020. The concept is for Khloe and Addison to go head to head in a Make-Off, creating looks using tiny hands. Fans were able to vote for either #TeamKoko or #TeamAddison for a chance to win a 1 year membership to IPSY’s Glam Bag ($500 value), Good American apparel, and a haul of products from ITEM Beauty. To create buzz and hype prior to challenge day, we seeded #TeamKoko and #TeamAddison merch packages that was sent to over 100 of celebrity friends and family for both Khloe and Addison.